The brief: Create a feminine, soft, trustworthy & approachable brand identity from scratch. Curating everything from brand identity, iconography & style guide to copywriting, website graphics, social creative, printed material & promotional PR gift boxes.

The symbolism of the ‘U’ sub-mark is two-fold; a baby in vitro inside a mothers womb yet it can also represent the ever so delicate female egg, making it’s safe journey through fallopian tubes.

Founder of Fertile You, Tatiana is a gorgeous client who I have continued to work closely with as the brand expands their range & adapts. Stay tuned for exciting news early next year.